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Americans rely more on streaming for their entertainment needs than traditional television, according to a report by Horowitz Research. With streaming becoming more of a mainstay in the typical household budget, credit card rewards for streaming services offer the chance to earn bonus rewards on popular services. Full Article

M/A/R/C® Research is honored to mark its 60th anniversary in 2025, commemorating six decades of leading-edge contributions to the insights and strategy industry. As part of the celebration, M/A/R/C will kick off a year-long campaign in January to showcase their legacy of thought leadership and innovation in providing insights. A Legacy of InnovationM/A/R/C® has been empowering brands…

Dallas, TX – December 15, 2025: – M/A/R/C® Research is pleased to announce that Senior Vice President Alice Butler has been named Chair-Elect of the national board of the Insights Association for 2026. Alice has been an active volunteer with the Insights Association since 2005, contributing her time and expertise to numerous local chapter and national committees.…

November 18, 2025 – M/A/R/C® Research, a global leader in custom marketing research and insights, and Animalytix, the leading provider of actionable market insights for the North American animal health industry, have joined forces to introduce the Parallax Initiative.A Comprehensive “Source of Truth” The Parallax Initiative’s unified platform is unique in its ability to combine the power…

October 8, 2025 – Multicultural pet owners are shaping the pet care industry in meaningful ways, according to a recent groundbreaking report conducted by M/A/R/C® Research and its multicultural practice, Horowitz Research. The Pet Culture in Multicultural America report sheds light on the evolving landscape of pet ownership in America, emphasizing the growing influence of diverse and…

September 30, 2025 – M/A/R/C® Research is pleased to announce that Elsa Larson, PhD, has joined as Vice President of its Health and Well-Being practice, bringing her extensive expertise in public health, behavioral science, and applied research to the organization’s growing health and well-being portfolio. With the recent addition of Stacey Bell as Vice President of Insights…

September 3, 2025 – M/A/R/C® Research is pleased to announce the appointment of Stacey Bell as Vice President of Insights & Strategies in its Regulated Sciences practice. With more than 20 years of experience in public health and regulatory science, Stacey brings a proven track record of leadership, innovation, and scientific rigor to the organization’s expanding regulated…

April 18, 2025 – Consumer behaviors are shifting due to an evolving marketplace and fluctuating economy. To help companies better understand the needs of today’s consumers, industry leaders from M/A/R/C® Research and its multicultural insights division, Horowitz Research, host quarterly webinars to share the latest consumer trends. Each webinar provides expert insights and actionable strategies that can…

December 18, 2024 – M/A/R/C® Research is pleased to announce that Nicole Robertson has joined the company as Vice President of Business Development & Account Management, providing additional expertise and value to the company’s Business Development division. M/A/R/C® President Randall Wahl said the company is excited to be able to offer clients the added consumer-focused leadership and perspective…