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August 12, 2026—One of the largest shifts in consumer wealth in modern history is already underway. Known as “The Great Wealth Transfer,” this shift will see trillions of dollars pass from older generations to their heirs over four decades (2010s–2048). But a new independent study from M/A/R/C® Research shows that the shift is about much…

Insights Association South Central Chapter Renames Volunteer of the Year Award in Honor of Alice Butler June 24, 2026 – M/A/R/C® Research is proud to announce that Alice Butler has been recognized by the Insights Association South Central Chapter with a distinguished honor: the renaming of its South Central Volunteer of the Year Award to…

May 28, 2026 – We are excited to announce that Adriana Waterston, Executive Vice President of Insights & Strategy at Horowitz Research, the Media and Multicultural Division of M/A/R/C Research, will be among 22 cable and entertainment industry visionaries to be inducted as a Cable TV Pioneer at Cable TV Pioneer’s 60th Annual Banquet this…

Americans rely more on streaming for their entertainment needs than traditional television, according to a report by Horowitz Research. With streaming becoming more of a mainstay in the typical household budget, credit card rewards for streaming services offer the chance to earn bonus rewards on popular services. Full Article

M/A/R/C® Research is honored to mark its 60th anniversary in 2025, commemorating six decades of leading-edge contributions to the insights and strategy industry. As part of the celebration, M/A/R/C will kick off a year-long campaign in January to showcase their legacy of thought leadership and innovation in providing insights. A Legacy of InnovationM/A/R/C® has been empowering brands…

Dallas, TX – December 15, 2025: – M/A/R/C® Research is pleased to announce that Senior Vice President Alice Butler has been named Chair-Elect of the national board of the Insights Association for 2026. Alice has been an active volunteer with the Insights Association since 2005, contributing her time and expertise to numerous local chapter and national committees.…

November 18, 2025 – M/A/R/C® Research, a global leader in custom marketing research and insights, and Animalytix, the leading provider of actionable market insights for the North American animal health industry, have joined forces to introduce the Parallax Initiative.A Comprehensive “Source of Truth” The Parallax Initiative’s unified platform is unique in its ability to combine the power…

October 8, 2025 – Multicultural pet owners are shaping the pet care industry in meaningful ways, according to a recent groundbreaking report conducted by M/A/R/C® Research and its multicultural practice, Horowitz Research. The Pet Culture in Multicultural America report sheds light on the evolving landscape of pet ownership in America, emphasizing the growing influence of diverse and…

September 30, 2025 – M/A/R/C® Research is pleased to announce that Elsa Larson, PhD, has joined as Vice President of its Health and Well-Being practice, bringing her extensive expertise in public health, behavioral science, and applied research to the organization’s growing health and well-being portfolio. With the recent addition of Stacey Bell as Vice President of Insights…