Our insights help you stand out in a crowded marketplace.
Retail is fast‑moving, fragmented, and fiercely competitive. With deep experience across channels and formats, M/A/R/C® specializes in understanding the forces that shape shopping behavior across today’s omnichannel environment. By uncovering shopper attitudes, emotions, and motivators that drive purchase decisions, these insights provide clear guidance for cohesive strategies and consistent experiences at every point in the retail journey.
A sample of our industry expertise
- Brand buyers
- Channel shoppers
- Employees
- Franchisees
- Generational segments
- Multicultural segments
- Property managers
- Apparel
- Automotive
- Beauty & Salon
- Convenience
- Department
- Dining
- Drugstore / Pharmacy
- E-Commerce & V-Commerce
- Entertainment
- Grocery
- Home improvement
- Jewelry
- Pet care
- Sporting goods
- Branding & positioning
- Brand health tracking
- Campaign / promotion effectiveness
- Customer satisfaction
- In-store evaluations
- Key driver analysis
- Path to purchase assessments
- Pricing analysis
- Retail ethnographies
- Sales forecasting
- Shelf tests
- Segmentation
- Store intercepts
Some of our work in this area
