Leadership at M/A/R/C®

Executive Team

Our expert leaders are passionate about delivering exceptional service and support. We place strong value on collaboration, investing in top talent and resources, acting with integrity, and leading with courage. We’ll work with you to find answers to all your business questions.

Merrill Dubrow

CEO

Merrill's passion and dedication to the Insights community has been recognized with numerous national awards, most recently as a member of the inaugural class of the Insights Association's Laureate Certification, the organization's highest distinction. Other honors include Marketing Research Association's Distinguished Service Award, the Meritorious Service to Marketing Research Award and the Honorary Lifetime Membership Award for outstanding service to MRA and the marketing research profession. He is currently chairman of the advisory board for the Michigan State MSMR program and a board member for Hofstra University. Merrill's prior industry contributions include the MRA Board of Directors, MRA National Treasurer, and AMA Boston Chapter's President. In addition, he is a much sought after speaker for university lectures and industry conferences, co-chairing numerous AMA Leadership Summits.

Let's talk: merrill.dubrow@marcresearch.com

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Merrill Dubrow

CEO

Randall Wahl

President

With over 30 years of experience in marketing research, Randy offers clients the unique ability to address marketing objectives by adapting best-in-class statistical and analytic methods to meet the needs of today's dynamic marketplace. With a specialization in forecasting and a talent for integrating methodologies, he delivers research design and analysis that is actionable and efficient. Working across industries while specializing in pharmaceutical and B2B research, Randy is known for his ability to translate complex research outcomes into pragmatic marketing solutions.

Let's talk: randy.wahl@marcresearch.com

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Randall Wahl

President

Lynn Dagar

Exec. Vice President

With her tenured experience as a researcher and team leader, Lynn leads M/A/R/C®'s Client Services Team.

During her 30+ year career in market research, Lynn has led research teams and consulted with clients during design, analysis and interpretation of study results. Her experience and skills in both qualitative and quantitative methodologies across a diverse range of industries allow her to offer a full spectrum of consulting and solutions to clients. She has worked extensively in brand health, message/concept testing, communications, segmentation and customer satisfaction/loyalty. Lynn has expertise in the health and wellbeing arena, education sector, technology, retail and financial services, covering audiences including consumers, business decision-makers, patients, caregivers, healthcare professionals and payors.

Leaning on her breadth and depth of experience, Lynn provides strategic oversight and consultation to our clients and internal teams, offering guidance on the most appropriate methodologies and strategic insight into turning the research results into actionable recommendations for our clients.

Let's talk: lynn.dagar@marcresearch.com

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Lynn Dagar

Exec. Vice President

Brad Seipel

Exec. Vice President

With his commitment to superior client service and strong partner relationships, Brad leads M/A/R/C®'s Account Management Team.

Over his 18 years in the market research industry, Brad has worn many hats, holding the positions of Phone Room Supervisor, Analyst, Moderator and Account Director. This diverse experience has given Brad a unique understanding of both the researched consumer and the analytic process. He offers clients experience in both quantitative and qualitative research methods spanning various client groups including consumers and business professionals. Brad is known for designing marketing research solutions that address clients' business and information needs and providing actionable results.

Brad has supported clients in a wide range of industries, including Agri-Business, Animal Health (Companion & Food Animal), Automotive, Life Science, Consumer Goods (including Alcohol and Tobacco), and Financial Services.

Brad generously provides thought leadership to the insights industry. He is a frequent guest speaker on webinars and at conferences, is a member of the Insights Association and sits on the board of directors of Project Evergreen, a national non-profit organization committed to bringing people together to create healthy green space.

Let's talk: brad.seipel@marcresearch.com

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Brad Seipel

Exec. Vice President

Senior Leadership

Azure Steele

With 20 years of industry experience, Azure has a deep understanding of how to blend strategic research thinking with data to create effective design that delivers actionable insights. She approaches all research needs with an eye toward building credible insights supported by data.

Azure offers an impactful approach to market research and consulting, through careful consideration of information and the impact/direction it drives for clients. She possesses expertise in multiple industries, including pharmaceutical, regulatory, and consumer-product focused research.

Her key strength is providing the tools of research to the client's business questions at hand.

Let's talk: azure.steele@marcresearch.com

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Azure Steele

Senior Vice President
Regulatory and Emerging Markets

Michael Feehan

In leading M/A/R/C®'s Health and Well-Being practice, Michael designs and executes world-class qualitative and quantitative research for global healthcare, pharmaceutical and life sciences clients, and for other industries whose products and services may impact health and well-being.

A former clinical psychologist, professor, and CEO, Michael brings considerable industry expertise, including extensive research and consultation in public health, regulatory and marketing science. Michael is passionate about generating insights that drive competitive advantages for firms who leverage the power of their products and services to enrich consumers' lives and help them attain their full potential. He drives positive business outcomes through the development of effective strategies and the novel application of advanced analytic models.

Michael has over 100 published works on public health and marketing science.

Let's talk: michael.feehan@marcresearch.com

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Michael Feehan

Senior Vice President
Health and Well-Being Practice

Alice Butler

Alice has over 27 years of experience in developing talent and solutions for executing research studies across diverse industries and data collection methods. She leads our Research Services teams and manages our data collection and service partners while assisting our client teams in the development and implementation of innovative solutions.

Alice is an active member of the Insights Association and is currently serving as national chair of the Education Committee and past president of the Southwest Chapter of the Insights Association. She has spoken at industry conferences and has published articles on data collection methods and management.

Let's talk: alice.butler@marcresearch.com

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Alice Butler

Senior Vice President
Research Services

Patricia Wakim

Patricia has more than 20 years of financial management experience, providing information and insight to the executive team that is critically important in the decision making process. She is revered for her sound fiscal management skills and accurate forecasting ability that has driven the company to achieve its financial goals year-upon-year.

Contributing to her financial expertise is her experience in a variety of industries, including the advertising/publishing, banking, retail and technology industries, prior to joining M/A/R/C®.

Let's talk: patricia.wakim@marcresearch.com

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Patricia Wakim

Senior Vice President
Finance