Posts by M/A/R/C®

August 12, 2026—One of the largest shifts in consumer wealth in modern history is already underway. Known as “The Great Wealth Transfer,” this shift will see trillions of dollars pass from older generations to their heirs over four decades (2010s–2048). But a new independent study from M/A/R/C® Research shows that the shift is about much…

Insights Association South Central Chapter Renames Volunteer of the Year Award in Honor of Alice Butler June 24, 2026 – M/A/R/C® Research is proud to announce that Alice Butler has been recognized by the Insights Association South Central Chapter with a distinguished honor: the renaming of its South Central Volunteer of the Year Award to…

May 28, 2026 – We are excited to announce that Adriana Waterston, Executive Vice President of Insights & Strategy at Horowitz Research, the Media and Multicultural Division of M/A/R/C Research, will be among 22 cable and entertainment industry visionaries to be inducted as a Cable TV Pioneer at Cable TV Pioneer’s 60th Annual Banquet this…