Womens Health Newsletter

A survey found nearly two-thirds of US women claim they take a
proactive approach to their health and well-being, and 6 in 10 say technology (e.g., wearables and apps) can play a significant role in helping manage their health.

  • 57% Said wearables help them achieve daily health and wellness goals
  • 62% Agree info on activity levels, heart rate, and calories burned motivate them to get healthier
  • 63% Would like to monitor/track improvements in their health and fitness levels
Fitness enthusiast with smartwatch and earbuds

While Women Are Users of Technology in General, They Are Less Likely (64%) Than Men (72%) to Use Wearable Devices and Health Apps.

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Based on M/A/R/C® survey of more than 500 women.