Data-driven insights to support informed, strategic decision-making.
M/A/R/C® takes pride in partnering with organizations committed to developing products that have the potential to improve public health outcomes through tobacco harm reduction.
We are a trusted leader in regulatory solutions, supporting clients with expert consultation and rigorous, data-driven insights that provide clarity in an evolving regulatory landscape. Backed by decades of experience, our team delivers strategic, practical solutions tailored to each client’s needs—helping organizations navigate complex submissions, maintain compliance, and bring innovative products forward with confidence.
Experts You Can Trust
As an insights and consulting firm with extensive experience in this unique industry, our seasoned specialists have a deep understanding of the federal regulatory process and utilize a collaborative process to ensure all your needs are met.
Extensive experience designing effective primary and secondary endpoints specific to insight need
Practical utilization of existing government sponsored research
Quality-driven recruitment via clear inclusion/ exclusion criteria and accurate classification
Implementation of a comprehensive study design to sufficiently support research endpoints
Systematic and efficient insights delivery aligning with regulatory industry and strict quality standards
Thoughtful design of consumer stimuli to emulate in-market exposure
What sets us apart
For more than 40 years, M/A/R/C® has served the unique needs of the tobacco & nicotine market. Our rich experience has covered nearly every aspect of the industry, including:
Combustible nicotine products
- Cigarettes
- Pipe Tobacco
- Cigars
Oral nicotine products
- Nicotine Pouches
- Chewing Tobacco
- Moist Snuff
- Snus
- Dissolvables (i.e., tablet, lozenges, gum, etc.)
Electronic nicotine delivery systems
- Disposables/Vape Pens
- Closed Vaping Systems
- Open Vaping Systems
- E-Liquid
Insights to Move Your Business Forward
Consumer Perceptions
Assesses how the marketing of a new tobacco/nicotine product would be appropriate for the protection of public health, while also estimating likelihood of initiation and cessation among relevant audiences.
In-Market Use Patterns
Evaluates the users' knowledge of product characteristics, specific product usage patterns, concurrent tobacco/nicotine product use, sources of product awareness, and personal factors motivating use.
Actual Use
Via placement in a real-world setting, assesses consumer use of a product that is not currently in market based on the proposed product labelling; providing evidence to evaluate use behavior and safety.
Post Market Surveillance
Monitors perceptions and usage once in market by tracking patterns of initiation, general use, and cessation of the product and examining how risk perceptions and rationale for use may change over time.
In addition to regulatory research services, M/A/R/C® offers sophisticated, streamlined approaches that give you what you need when you need it so you can be truly agile. From the initial phases of market exploration to the advanced stages of marketing and brand assessment, M/A/R/C® is a full - service market research supplier with the capabilities to address any marketing research need.
We provide clarity to move forward with confidence.
Some of our work in this area
