Fueling the Development Pipeline for a Popular QSR Company
Challenge
Our client needed to improve their innovation approach for prioritizing new product ideas to fuel their development pipeline.
Key objectives:
- Identify ideas with strongest consumer appeal and breakthrough for further development
- Develop an accelerated and cost-effective program to regularly evaluate hundreds of new product ideas
Approach
M/A/R/C®‘s Accelerated Sort with Implicit Breakthrough allows our client to easily evaluate 20 or more product ideas among QSR patrons in a matter of days. Results reveal how well each delivers on critical KPIs: breakthrough, appeal & uniqueness.
Intuitive swipe exercise
Outcome
- To date, 3,000 product ideas have been evaluated using Accelerated Sort.
- Our client is able to save both time and resources by focusing on Instant Connection ideas that break through the clutter at an intrinsic level and form emotional links with consumers.