Case Study – Web Transformation
Case Study
M/A/R/C® provided an iterative and agile solution to expedite the transformation of an investment firm’s website
The Challenge
A Fortune 100 investment firm needed to reinvigorate its website to create more engaging experiences for both financial advisors and investors. The website design team needed user feedback on a regular basis to assess the variety of prototypes being created over the course of the design process.
Our client turned to us to:
- Determine consumer perceptions of current website
- Evaluate each website prototype on key performance dimensions
- Inform the design process to quickly improve user experience for advisors and investors
The Solution
A Comprehensive Approach
1
A panel of financial advisors and investors participated in experience feedback on a regular basis
2
Respondents evaluated prototype for appearance, functionality, content, and ease-of-use
3
A web-enabled telephone interview let client ask questions as respondents navigated website
The Result
M/A/R/C®’s solution enabled a faster, more efficient design process with the ability to evaluate changes and updates to the site “on the fly.” This produced a website with a much-improved user experience for both the advisor and investor audiences.