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Measuring Ad Effectiveness for a Global Sporting Event

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Assessing Customer Sales and Satisfaction for Local Cable Provider

By M/A/R/C® | 05/12/2026
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Measuring the Impact of an Ad Campaign for a Media Provider

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  • 6010 W. Spring Creek Parkway, 801
    Plano, TX 75024

  • (800) 884-6272

  • marketing@marcresearch.com

Visit our other divisions of M/A/R/C® Research

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  • Online Survey Solution

    (972) 910-8958

Horowitz, division of M/A/R/C Research

  • Horowitz Research

    (914) 325-4516

Privacy Policy

M/A/R/C® Online Privacy Notice

1. Introduction
1.1 We are committed to safeguarding the privacy of our website visitors and service users.
1.2 This notice applies where we are acting as a data controller with respect to the personal data of [our website visitors and service users]; in other words, where we determine the purposes and means of the processing of that personal data.
1.3 In this notice, "we", "us" and "our" refer to M/A/R/C® Research LLC. For more information about us, see Section 11.
2.Credit
2.1 This document was created using a template from SEQ Legal (https://seqlegal.com).
3.How we use your personal data
3.1 In this Section 3 we have set out:
(a) the general categories of personal data that we may process;
(b) [in the case of personal data that we did not obtain directly from you, the source and specific categories of that data];
(c) the purposes for which we may process personal data; and
(d) the legal bases of the processing.
3.2 We may process [data about your use of our website and services] ("usage data"). The usage data may include [your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use]. The source of the usage data is your browser. This usage data may be processed only for internal purposes. The legal basis for this processing is solely to make your user experience better.
3.3 We may process information contained in any enquiry you submit to us regarding our services ("enquiry data"). The enquiry data may be processed for the purposes of offering, marketing and selling our services to you and nothing else. The legal basis for this processing is your usage of this site.
3.4 We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters ("notification data"). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent OR your usage of the site to subscribe to our publications or newsletters.
3.5 We may process information contained in or relating to any communication that you send to us ("correspondence data"). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.
3.6 We may process any of your personal data identified in this notice where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.
3.7 We may process any of your personal data identified in this notice where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.
3.8 In addition to the specific purposes for which we may process your personal data set out in this Section 3, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
3.9 Please do not supply any other person's personal data to us, unless we prompt you to do so.
4.Providing your personal data to others
4.1 We may disclose your personal data to our vendors and/or professional advisers insofar as reasonably necessary for the purposes of contacting you on our behalf.
4.2 We may disclose your Name, Address and/or Phone Number to our suppliers or subcontractors or vendors as reasonably necessary for the purposes of sending you your incentives.
5.International transfers of your personal data
5.1 In this Section 5, we provide information about the circumstances in which your personal data may be transferred to [countries outside the European Economic Area (EEA)].
5.2 We may hire vendors who have offices and facilities in other countries and may transfer your contact information to such vendors or subcontractors in order for them to contact you regarding your usage of our services.
6.Retaining and deleting personal data
6.1 This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.
6.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
6.3 We will retain your personal data as follows:
All personal data will be retained for the duration of the project. Your information will not be used for any other purpose.

Some projects involve repeated data collection periodically over a period of time till the completion of the project.

7.Amendments
7.1 We may update this notice from time to time by publishing a new version on our website.
8.Your rights
8.1 In this Section 8, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.
8.2 Your principal rights under data protection law are:
(a) the right to access;
(b) the right to rectification;
(c) the right to erasure;
(d) the right to restrict processing;
(e) the right to object to processing;
(f) the right to data portability;
(g) the right to complain to a supervisory authority; and
(h) the right to withdraw consent.
8.3 You have the right to access your information.
8.4 You have the right to have any inaccurate personal data about you rectified.
8.5 You have the right to the complete erasure of your personal data.
8.6 You have the right to restrict the processing of your personal data.
8.7 You have the right to object to our processing of your personal data for any purpose than the one for which your information was collected.
8.8 You have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.
8.9 You have a right to lodge a complaint with a supervisory authority responsible for data protection.
8.10 You have the right to withdraw your consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.
9.About cookies
9.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
9.2 Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
9.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
10. Cookies that we use
10.1 We do not use cookies on our surveys.
11. Our details
11.1 This website is owned and operated by M/A/R/C® Research LLC.
11.2 We are registered in The United States of America, in the state of Texas and our registered office is at
6010 W. Spring Creek Pkwy
Suite 801
Plano, TX 75024
11.3 You can contact us:
(a) by post, at
6010 W. Spring Creek Pkwy
Suite 801
Plano, TX 75024
(b) using our website contact form at https://marcresearch.com/#contact ;
(c) by telephone, on the contact number published on our website; or
(d) by email, using the email address published on our website.
12. Data protection officer
12.1 Our data protection officer's contact details are:
Manager IT
M/A/R/C® Research LLC
6010 W. Spring Creek Pkwy
Suite 801
Plano, TX 75024

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