Rapid Results Menu Optimization
Case Study
M/A/R/C® identified an optimized line of products for a popular restaurant chain in a matter of days
The Challenge
Our client wanted to add a permanent item to an existing line of products but needed strategic direction on the best option to pursue. Quick and clear insights were critical to procure ingredients in time for the desired promotion window.
Our client turned to us to:
- Determine the appeal of each existing item and potential new items in the line
- Identify which new item extends the reach of the current line
The Solution
Rapid Results TURF
A validated, agile approach that delivers concept appeal and line optimization faster with better insights than conventional TURF research.
The Result
The Director of Menu Strategy was impressed, saying “It’s exciting to get so much information out of such a quick piece of research!” While none of the potential new items extended the reach of the line, Rapid Results TURF also revealed that one of the existing items could be removed without impacting the line's reach. M/A/R/C recommended replacing the existing item with a rotating LTO to generate news and stimulate interest. Our client further added: “The team loved it! We are going to use the additional information you provided to pursue the next LTO flavors.”