On the MARS Seniors and Digital Communications
Open Enrollment for Senior Health Insurance is Approaching
M/A/R/C® Research’s online survey of seniors (ages 65-85) revealed half are open to receiving information and/or documentation digitally from health insurance companies, including:
- 50% Monthly summaries of benefits/claims paid
- 54% An online application for plan enrollment
- 60% Online information about available health insurance plans
The Challenge
Digital access and information are important resources to these seniors, and 65% feel they must have online access to their health insurance plans. However, two-thirds want to talk to a person about their plans rather than only accessing information online.
