Power Point Presentation
M/A/R/C® identified solutions to barriers to drive increased sales among grocery shoppers
The Challenge
Pivoting traditional “shop-alongs” to a more virtual interaction provided our clients the needed shopper insights, side-stepping the research obstacles presented by COVID-19.
It was critical to explore…
How consumers shop for groceries in certain settings (e.g., urban, suburban)
Their thought process, how they plan, influences on their purchase decisions
Types of products they ultimately decide to purchase (or not)… and why
The Solution
M/A/R/C® introduced a leading retail consultancy to the benefits of “virtual” shop-alongs, where shoppers visit their usual grocery store recording their typical visit, returning a second time with a shopping “assignment” and documenting their experiences online via video, photos, and written journal entries.
The Result
Qualitative interviews and group “co-creation” sessions via webcam solidified the client’s understanding of the barriers in their category. Actionable opportunities to drive more favorable shopper perceptions were identified that show potential to increase consideration and sales.