Power Point Presentation

Case Study

Case Study

M/A/R/C® helped a new juice beverage stand out in a crowded marketplace

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The Challenge

A leading juice manufacturer was expanding their portfolio with a “better-for-you” beverage. They needed an accurate assessment of consumer interest and perceptions in a saturated, competitive retail environment.

Our client turned to us to:

  • Discover if key benefits address unmet needs
  • Quantify motivation to buy the new product
  • Determine if packaging creates breakthrough
  • Gauge expected impact on current portfolio

The Solution

A Comprehensive Approach

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ASSESSOR® Forecasting

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Shelf Set Evaluation

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ASSESSOR, M/A/R/C's sales forecasting system, is validated to be predictive of innovations’ in-market success. The packaging's ability to generate on-shelf awareness and purchase consideration was further assessed with a simulated shelf set exercise.

The Result

The benefits of the concept resonated with the target market, delivering strong consumer appeal, with an ASSESSOR Activation Potential score surpassing the benchmark. Source of volume analysis and comprehensive buyer profiles verified the new beverage would be largely incremental to the current portfolio. Using these recommendations as a roadmap, the product has moved forward for further development.