23andMe
Case Study
23andMe partnered with M/A/R/C® to uncover key insights on customer experience and engagement
The Challenge
A leading consumer genetics and research company – 23andMe, Inc. – wanted to gain a better understanding of the impact of the brand’s health offering on customers’ behavior.
It Was Critical to Identify
- Changes in Health & Wellness attitudes, goals and behavior based on results
- Specific benefits customers gained from their 23andMe engagement
- Opportunities to further boost positive health-related outcomes
The Solution
A comprehensive customer engagement study among 1000 23andMe Health + Ancestry customers identified changes in attitudes, empowerment, and behavior based on the knowledge customers gained from their genetic results.
The Result
23andMe discovered that their genetic report is a positive motivator for healthy lifestyle changes, as over 75% of those surveyed indicated taking at least one positive step to improve health, especially when it comes to eating habits.
“As a primary care doctor I am excited any time a patient is engaged and proactive about their health.”
Dr. Mylynda Massart, Assistant Professor of Family Medicine, University of Pittsburgh, in response to the findings.*