Archive for January 2026
How Brands Can Connect With Gen-Z Through in-Culture Communication
Gen-Z brings a new set of expectations to the brands they engage with. According to a study by Direct Digital Holdings (DDH) and Horowitz Research, 81% of Gen-Z-the most diverse generation in history-and 72% of Millennials say that multicultural and diverse consumers greatly impact their brand choices. Full Article
Read MoreThese Credit Cards Offer Bonus Points or Cash Back on Streaming Services
Americans rely more on streaming for their entertainment needs than traditional television, according to a report by Horowitz Research. With streaming becoming more of a mainstay in the typical household budget, credit card rewards for streaming services offer the chance to earn bonus rewards on popular services. Full Article
Read MoreM/A/R/C® Research Commemorates 60 Years of Innovation in Insights; Kicks Off Campaign Featuring Commitment to Industry
M/A/R/C® Research is honored to mark its 60th anniversary in 2025, commemorating six decades of leading-edge contributions to the insights and strategy industry. As part of the celebration, M/A/R/C will kick off a year-long campaign in January to showcase their legacy of thought leadership and innovation in providing insights. A Legacy of InnovationM/A/R/C® has been empowering brands…
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