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Consumer behaviors are shifting due to an evolving marketplace and fluctuating economy.

Consumer behaviors are shifting due to an evolving marketplace and fluctuating economy. To help companies better understand the needs of today's consumers, industry leaders from M/A/R/C® Research and its multicultural insights division, Horowitz Research, host quarterly webinars to share the latest consumer trends.
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Insights

M/A/R/C® Research Welcomes Nicole Robertson as Vice President of Business Development & Account Management

M/A/R/C® Research is pleased to announce that Nicole Robertson has joined the company as Vice President of Business Development & Account Management.

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Insights

M/A/R/C® Research Commemorates 60 Years of Innovation in Insights; Kicks Off Campaign Featuring Commitment to Industry

M/A/R/C® Research is honored to mark its 60th anniversary in 2025, commemorating six decades of leading-edge contributions to the insights and strategy industry.
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Insights

M/A/R/C® Research Welcomes Several Industry Experts, Increasing Ability to Provide Strategic Focus to Clients

M/A/R/C® Research, a consulting firm providing insights and strategies, has recently added seven research industry professionals to its team, boosting their ability to provide strategic consultation to their clients.
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Insights

These credit cards offer bonus points or cash back on streaming services

Americans rely more on streaming for their entertainment needs than traditional television, according to a report by Horowitz Research. With streaming becoming more of a mainstay in the typical household budget, credit card rewards for streaming services offer the chance to earn bonus rewards on popular services.

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Insights

How Brands Can Connect With Gen-Z Through In-Culture Communication

Gen-Z brings a new set of expectations to the brands they engage with. According to a study by Direct Digital Holdings (DDH) and Horowitz Research, 81% of Gen-Z-the most diverse generation in history-and 72% of Millennials say that multicultural and diverse consumers greatly impact their brand choices.

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Insights

M/A/R/C® Research's Lynn Dagar Promoted to Executive Vice President

M/A/R/C® Research, an insights and strategies consulting firm, is pleased announce that Lynn Dagar has been promoted to Executive Vice President.

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Insights

M/A/R/C® Research Welcomes Industry Leader Michael Feehan to Lead Health & Well-Being Practice

M/A/R/C® Research, an insights and strategies consulting firm, is pleased to announce that Michael Feehan has joined the company as Senior Vice President and Practice.

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Insights

Horowitz Research, the Multicultural Insights Division of M/A/R/C®, Named a Finalist for Nonprofit/Social Enterprise Project Award

Horowitz Research, the multicultural division of M/A/R/C® Research, has been named a finalist for the Nonprofit/Social Enterprise Project category in this year's Marketing Research and Insight Excellence Awards.

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